Based on real
neighborhoods
_Get inspired by new points of view
Advertising Agency: Sioux Group
Client: Tegra Incorporadora
Based on real
neighborhoods
_Get inspired by new
points of view
Advertising Agency: Sioux Group
Client: Tegra Incorporadora
Based on real
neighborhoods.
_Get inspired by new points of view
Advertising Agency: Sioux Group
Client: Tegra Incorporadora
What do you take into account when buying an apartment?
This question has a great weight and despite having numerous answers, one of the most answered is: location / neighborhood. And there's no one better to talk about the neighborhood, than the real residents themselves, right? That's why we invited some of them to talk a little bit about their routine and their passion for the neighborhood they live in.
What do you take into account when buying an apartment?
This question has a great weight and despite having numerous answers, one of the most answered is: location / neighborhood. And there's no one better to talk about the neighborhood, than the real residents themselves, right? That's why we invited some of them to talk a little bit about their routine and their passion for the neighborhood they live in.
Botafogo
Rio de Janeiro/RJ
Amanda is from Rio de Janeiro, moved to Botafogo in 2015 and does not give upon this neighborhood for anything. Mobility, views, climate and accessibility have won her heart.
Amanda is from Rio de Janeiro, moved to Botafogo in 2015 and does not give upon this neighborhood for anything. Mobility, views, climate and accessibility have won her heart.
"I believe the soul of the
neighborhoods it's in the
people who live there."
Acredito que a alma dos bairros
está nas pessoas que moram ali.
"I believe the soul of the
neighborhoods it's in the
people who live there."
Going through south of Rio, we met André, the manager of the charming bookstore called Prefácio, who became a reference in Botafogo. From our conversation, we were able to understand a little bit more about what makes the neighborhood such a special place for him and so many other people.
Going through south of Rio, we met André, the manager of the charming bookstore called Prefácio, who became a reference in Botafogo. From our conversation, we were able to understand a little bit more about what makes the neighborhood such a special place for him and so many other people.
Ponte Preta
Campinas/SP
Fernanda's entire life has always been part of the history of the Ponte Preta neighborhood. Born and raised in Campinas, the artist dedicated herself returning all the affection she always received from the region in her own way.
Toda a vida da Fernanda sempre fez parte da história do bairro da Ponte Preta. Campineira de nascença e criação, a artista se dedicou para retribuir todo o carinho que sempre recebeu da região à sua própria maneira.
Fernanda's entire life has always been part of the history of the Ponte Preta neighborhood. Born and raised in Campinas, the artist dedicated herself returning all the affection she always received from the region in her own way.
Perdizes
São Paulo/SP
We tell a little about Matheus's daily story: the businessman who moved to the neighborhood in 2016. Coming from Ribeirão Preto, he opened his business and never wanted to leave the region.
We tell a little about Matheus's daily story: the businessman who moved to the neighborhood in 2016. Coming from Ribeirão Preto, he opened his business and never wanted to leave the region.
_Team
Art Direction: Lara Rodrigues
Production and Shooting: Estúdio Noyze
Stategic Planner: Anderson Costa
Copywriter: Pedro Ribeiro
Once again I just have to thank the team for such an incredible, patient and dedicated work. There were many hours in the sun, standing, weekends, tight deadlines and many other obstacles that were worth it, for being with these very talented people who taught me so much <3
Once again I just have to thank the team for such an incredible, patient and dedicated work. There were many hours in the sun, standing, weekends, tight deadlines and many other obstacles that were worth it, for being with these very talented people who taught me so much <3
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