Advertising Agency: Sioux Group
Client: Davene
Advertising Agency: Sioux Group
Client: Davene
Advertising Agency: Sioux Group
Client: Davene
How to transform the daily skin care routine into a light and natural moment?
We had the challenge of launching the Higiporo and anti-bacterial lines of La Flore and La Fruta soaps, which show that daily care for our skin can be an incredible and true moment, from you to yourself.
How to transform the daily skin care routine into a light and natural moment?
We had the challenge of launching the Higiporo and anti-bacterial lines of La Flore and La Fruta soaps, which show that daily care for our skin can be an incredible and true moment, from you to yourself.
How to transform the daily skin care routine into a light and natural moment?
We had the challenge of launching the Higiporo and anti-bacterial lines of La Flore and La Fruta soaps, which show that daily care for our skin can be an incredible and true moment, from you to yourself.
It is inevitable to talk about skin care and not mention your own care with yourself. With that in mind, we produced a video with the Noyze Studio to show the delicacy of each of these moments.
In addition to the video, we created stories, cinemagraphs and other formats focused on awareness and conversion. The video on youtube had a huge reach and you can see the original video here.
+750K
views
Art Direction: Lara Rodrigues
Art Concept: Caroline Moraes
Production and Shooting: Estúdio Noyze
Copywriter: Pedro Ribeiro
Strategic Planner: Anderson Costa
I am very happy to talk about this project, because I remember each person on the team trying to bring out their best. We realized that it is very hard to talk about taking care of ourselves. With this challenge, we were able to learn a lot during the whole process.
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