The Warner Universe

_Digital brand positioning

Advertising Agency: Sioux Group
Client: Warner Home Entertainment

The Warner
Universe

_Digital brand positioning

Advertising Agency: Sioux Group
Client: Warner Home Entertainment

The Warner Home concept began to speak louder and louder to the fan. The challenge of speaking to this expert audience was very great, however, the love for the content was greater.

From there, the concept "Who loves, collects!" took shape and made the Warner Home Entertainment page become a reference for creating innovative, and of course, collectable content! <3

The Warner Home concept began to speak louder and louder to the fan. The challenge of speaking to this expert audience was very great, however, the love for the content was greater.

From there, the concept "Who loves, collects!" took shape and made the Warner Home Entertainment page become a reference for creating innovative, and of course, collectable content! <3

The Warner Home concept began to speak louder and louder to the fan. The challenge of speaking to this expert audience was very great, however, the love for the content was greater.

From there, the concept "Who loves, collects!" took shape and made the Warner Home Entertainment page become a reference for creating innovative, and of course, collectable content! <3

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High level of qualified
engagement.

The creative approach and the appropriate frequency of publications are part of a much larger structure that involves real-time interactions and business intelligence to promote the constant growth of a qualified and engaged consumer base.

High level of qualified
engagement.

The creative approach and the appropriate frequency of publications are part of a much larger structure that involves real-time interactions and business intelligence to promote the constant growth of a qualified and engaged consumer base.

High level of qualified
engagement.

The creative approach and the appropriate frequency of publications are part of a much larger structure that involves real-time interactions and business intelligence to promote the constant growth of a qualified and engaged consumer base.

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_Team

Art Direction: Lara Rodrigues
Production and Shooting: Estúdio Noyze
Copywriter: Pedro Ribeiro
Planner: Sayssa Souza
Community Manager: Carlos Eduardo Silva

A company that is a global reference in entertainment with games, series and films in its portfolio, needed a differentiated and targeted communication for its fans. The strategy counted on the presence of a strong planning team that connected the main attributes and needs of each segment, uniting the ecosystem of the most relevant social platforms to increase the identification and engagement between the brand, consumer and influencers.

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