The Art of the Mix
_Cointreau event
Advertising Agency: RPMA Comunicação
Client: Rémy Cointreau
The Art of the Mix
_Evento Cointreau
Advertising Agency: RPMA Comunicação
Client: Rémy Cointreau
The Art of the Mix
_Evento Cointreau
Advertising Agency: RPMA Comunicação
Client: Rémy Cointreau
How about learning to make drinks in a masterclass with one of the most renowned bartenders in the world?
Rémy Cointreau opened the doors of the Pinacoteca, in São Paulo, to Márcio Silva and some influencers for this exclusive experience event called The Art of the Mix. The video is also available on Cointreau's Facebook page.
Já pensou em aprender a fazer os drinks em uma masterclass com um dos bartenders mais renomados do mundo?
A Rémy Cointreau abriu as portas da Pinacoteca, em São Paulo, para Márcio Silva e alguns influenciadores para essa experiência exclusiva no evento The Art of the Mix. O vídeo também está disponível na própria página da Cointreau.
_The Campaign
The strategy took place on Facebook, where we released a Canvas to demonstrate the experience that the event would provide and register interested people.
For this, I abused of a wonderful identity that Cointreau already had and highlighted the protagonists of the event: the drinks.
Marcio Silva
Marcio Silva
Voted one of the 100 best Bartenders in the world
_Making of
Full house. Excited audience. Incredible atmosphere. Marcio Silva knew how to manage the event naturally and left everyone at ease. I was very happy to contribute to the campaign from start to finish and still toast at the end :D
Full house. Excited audience. Incredible atmosphere. Marcio Silva knew how to manage the event naturally and left everyone at ease. I was very happy to contribute to the campaign from start to finish and still toast at the end :D
Full house. Excited audience. Incredible atmosphere. Marcio Silva knew how to manage the event naturally and left everyone at ease. I was very happy to contribute to the campaign from start to finish and still toast at the end :D
Photos by Lara Rodrigues
_Team
Art Direction and Video Editing: Lara Rodrigues
Filmmaking: Tiago Eli
Producer: Ricardo Alievi
Planner: Gustavo Costa
Being part of this project from start to finish is very important. Editing the video event was very easy because I already had all the storytelling in mind. The direction of photography had also been thought of and I only translated it into montage. The video itself has no effect or grading. I was really happy with the result! I hope you like it too! : D
Being part of this project from start to finish is very important. Editing the video event was very easy because I already had all the storytelling in mind. The direction of photography had also been thought of and I only translated it into montage. The video itself has no effect or grading. I was really happy with the result! I hope you like it too! : D
Being part of this project from start to finish is very important. Editing the video event was very easy because I already had all the storytelling in mind. The direction of photography had also been thought of and I only translated it into montage. The video itself has no effect or grading. I was really happy with the result! I hope you like it too! : D
Being part of this project from start to finish is very important. Editing the video event was very easy because I already had all the storytelling in mind. The direction of photography had also been thought of and I only translated it into montage. The video itself has no effect or grading. I was really happy with the result! I hope you like it too! : D
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