Rise
_Recognize your strength
Client: Facebook Company
Rise
_Recognize your strength
Client: Facebook Company
Rise
_Recognize your strength
Client: Facebook Company
2020 brought a challenging scenario for hundreds of people in the ad community. With the rise of the Covid-19 situation, agencies were struggling financially and dismissing lots of their employees. These people have now lost their jobs and are facing a challenging moment. As part of this ecosystem, we wanted to take action, supporting each person who got vulnerable in a moment like that. When the storm hits hard and it seems like all is lost, there is only one thing we can do: Rise!
Marketers think they know how to advertise on Facebook but they are not seeing or using the full system. The pandemic has accelerated the exodus towards the online world, and this new world comes with new expectations for businesses. In this space, people don’t look for products, products find people.
How can we help marketers embrace the new possibilities
of Discovery Commerce?
_The Program
This is one of the projects I'm most proud of. Rise became a call to action to the partnership and support by providing resources, tools, meetings, trainings and a lot of content that Facebook team hosts for the agency community overcome this hard moment.
_The Program
This is one of the projects I'm most proud of. Rise became a call to action to the partnership and support by providing resources, tools, meetings, trainings and a lot of content that Facebook team hosts for the agency community overcome this hard moment.
_The Program
This is one of the projects I'm most proud of. Rise became a call to action to the partnership and support by providing resources, tools, meetings, trainings and a lot of content that Facebook team hosts for the agency community overcome this hard moment. Find out more here.
_The Program
This is one of the projects I'm most proud of. Rise became a call to action to the partnership and support by providing resources, tools, meetings, trainings and a lot of content that Facebook team hosts for the agency community overcome this hard moment. Find out more here.
_The Program
This is one of the projects I'm most proud of. Rise became a call to action to the partnership and support by providing resources, tools, meetings, trainings and a lot of content that Facebook team hosts for the agency community overcome this hard moment. Find out more here.
This program has three main pillars and way of acting:
This program has three main pillars and way of acting:
Relearn
Relearn
Relearn
New skills for your resumé.
New skills for your resumé.
New skills for your resumé.
Online courses, totally free, with certificate: several options to upgrade your digital knowledge, directly with Facebook.
Online courses, totally free, with certificate: several options to upgrade your digital knowledge, directly with Facebook.
Reinvent
Personal evolution matters.
To find out about job opportunities, but also to receive career mentoring, mental health support and to talk to professionals who are references.
Reemerge
Inspiration to move foward.
Inspiration to move foward.
Knowing stories of those who reinvented themselves and listening to people who transform the agency community can make all the difference.
_Workflow
After working on the project briefing, we focused on the concept, where we went through several naming steps until we reached the final name. This was a very interesting process, which we were able to work with other teams, having many brainstorms and the results were incredible. Then, we started to do some visual exercises, applying the concept discussed before, in order to define how the program would work.
It is important to mention that due to the pandemic, many people had to stay at home in quarantine. In this KV we wanted to share the message that each person is working together, but apart. Whether looking for a job, studying or even looking for new opportunities.
Although 2020 was such a difficult year, the community got together and grew stronger. And we continue to believe in this strength, of each person that makes Brazilian advertising market grow. Here are some of the results we had from July to December 2020:
+ 4.000
people in the group
+ 1.000
+ 1.000
trained people
trained people
+ 150h
of content
of content
_Black Community
As the program were growing, we had the opportunity to help underrepresented communities through business education and professional certification. The Facebook Blueprint certification recognizes advanced-level proficiency with Facebook products, giving a chance to stand out in the market as a digital marketing and marketing science experts. Through this project, black people who are unemployed and don’t have access to quality education (or can’t afford to pursue a career through a traditional degree), will be able to become a digital marketing or marketing science professional.
We partned with key institutions and initiatives to effectively connect and invite the black community to this educational program. We've been through some discussions where I was able to learn so much.
We believe we should empower black communities through education with the goal to positively impact our society.
_Team
Creative Lead: Julia Rayeb
Art Direction: Lara Rodrigues
Copywriter: Ana Lúcia Pitta
Agency & Partner Marketing: Bruna Lasalvia
Project Manager: Evelina Rios
Digital Marketing Lead: André Rios
Video Production: Kroon
Other teams: Agency & Partner Marketing,
Video Productions, Digital Marketing.
The program continues to grow and the results are getting better and better. As I said, we had many teams and partners involved, from the idealization to the delivery of assets. I am very proud of this job and very lucky to be part of this team that believes in people and does everything for this market to improve and grow.
The program continues to grow and the results are getting better and better. As I said, we had many teams and partners involved, from the idealization to the delivery of assets. I am very proud of this job and very lucky to be part of this team that believes in people and does everything for this market to improve and grow.
The program continues to grow and the results are getting better and better. As I said, we had many teams and partners involved, from the idealization to the delivery of assets. I am very proud of this job and very lucky to be part of this team that believes in people and does everything for this market to improve and grow.
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