Mortal Kombat XI
_Interactive Video
Advertising Agency: Sioux Group
Client: Warner Games Brasil
Mortal Kombat XI
_Interactive Video
Advertising Agency: Sioux Group
Client: Warner Games Brasil
Mortal Kombat 11's launch in Brazil was getting closer and closer. The MK community had already guaranteed the game in the pre-sale, participated in the sweepstakes and was present at the events to test the game. What else was it possible to offer to this audience, who besides being players, are really fans of the franchise? An interactive video, which the gamer could have the power of decision in order to defeat several characters and finally, Shao Kahn. Check it out the result :D
Mortal Kombat 11's launch in Brazil was getting closer and closer. The MK community had already guaranteed the game in the pre-sale, participated in the sweepstakes and was present at the events to test the game. What else was it possible to offer to this audience, who besides being players, are really fans of the franchise? An interactive video, which the gamer could have the power of decision in order to defeat several characters and finally, Shao Kahn. Check it out the result :D
_Workflow
The whole process took place through a brainstorm, where we focused on interacting directlyto the community, using high-level content, generating engagement and of course, with a low-cost budget. The Youtube platform made the creating process a lot easier with the linking tools, from one video to another, and also creating a short story with the actions chosen by the viewer. The script was designed by the planning and copywriting team.
+ 645k
views
+ 250
comments
+ 12k
likes on Youtube
curtidas
no Youtube
_Team
Art Direction and Video Edition: Lara Rodrigues
Copywriter: Pedro Ribeiro
Planner: Raphael Negrão
Community Manager: Carlos Eduardo Silva
With the script in hands, I was able to develop the layouts and edit all the avaiable game's assets. All the material was tested. Each video itself had to be seen and revised by several people, just to make sure the script had the correct approach. Besides the short schedule and many people involved, I was very happy with the final results. <3
With the script in hands, I was able to develop the layouts and edit all the avaiable game's assets. All the material was tested. Each video itself had to be seen and revised by several people, just to make sure the script had the correct approach. Besides the short schedule and many people involved, I was very happy with the final results. <3
aaaaaaa
