Discovery
Commerce
_It's time to turn it on!
Client: Facebook Company
Discovery
Commerce
_It's time to turn it on!
Client: Facebook Company
Discovery Commerce
_It's time to turn it on!
Client: Facebook Company
Marketers think they know how to advertise on Facebook but they are not seeing or using the full system. The pandemic has accelerated the exodus towards the online world, and this new world comes with new expectations for businesses. In this space, people don’t look for products, products find people.
How can we help marketers embrace the new possibilities
of Discovery Commerce?
Marketers think they know how to advertise on Facebook but they are not seeing or using the full system. The pandemic has accelerated the exodus towards the online world, and this new world comes with new expectations for businesses. In this space, people don’t look for products, products find people.
How can we help marketers embrace the new possibilities
of Discovery Commerce?
_The Campaign
In order to activate the campaign, we were going to work with two phases. The first one presenting the benefits to people and businesses. The second one offering marketing advantages that lead to positive business outcomes.
It's important to mention that the global creative team designed the whole visual and concept identity for this project. My team was responsible for localizing the campaign, focused on translating, using real photography and adapting new media formats, like html5 banners, small videos and etc.
_The Concept
Marketers are already sitting behind the wheel of one
of the most powerful marketing machines in the world.
They just haven't turned the key.
Facebook Discovery Commerce is the engine that
brings serendipity to shoppers, and results to marketers.
It unlocks new customers, enables frictionless commerce, and builds relationships that last.
When you turn on the full system, you turn on your business to the future of marketing.
Turn on Discovery Commerce.
_The Concept
Marketers are already sitting behind the wheel of one
of the most powerful marketing machines in the world. They just haven't turned the key.
Facebook Discovery Commerce is the engine that
brings serendipity to shoppers, and results to marketers. It unlocks new customers, enables frictionless commerce, and builds relationships that last. When you turn on the full system, you turn on your business to the future of marketing.
Turn on Discovery Commerce.
_The Concept
Marketers are already sitting behind the wheel of one of the most powerful marketing machines in the world. They just haven't turned the key.
Facebook Discovery Commerce is the engine that brings serendipity to shoppers, and results to marketers. It unlocks new customers, enables frictionless commerce, and builds relationships that last. When you turn on the full system, you turn on your business to the future of marketing.
Turn on Discovery Commerce.
_The Concept
Marketers are already sitting behind the wheel of one of the most powerful marketing machines in the world.
They just haven't turned the key.
Facebook Discovery Commerce is the engine that brings serendipity to shoppers, and results to marketers. It unlocks new customers, enables frictionless commerce, and builds relationships that last. When you turn on the full system, you turn on your business to the future of marketing.
Turn on Discovery Commerce.
Some campaigns work different in each country. We had to study the whole campaign concept build for US and understand the impact it should have in Latam. How it would be placed in Brazil? Mexico? This campaign is designed to get marketers to use the Discovery Commerce system.
Each visual decision has been made to provoke a sense of discovery and show how fully activating the system can be powerful and beneficial for both shoppers and marketers.
Throughout the whole process, we found a lot of interesting things on how to adapt the message for another countries. For the sake of consistency, we sticked to the established color combinations for the headlines.
We put everything together and set the final assets to check if the adaptions would be alright and aligned with the media team, in case they need extra formats.
_Team
Creative Lead: Julia Rayeb
Art Direction: Lara Rodrigues
Copywriter: Ana Lucia Pitta
Project Manager: Camila Ferreira
Global Programs Lead: Maô Guimarães
Digital Marketing Lead: André Rios
We counted on the help of other teams and partners, in order to get all deliverables made on time. It was important to make sure the concept was translated carefully, because in addition to each country having its language, they also have other customs, cultures and so on. Each decision and test was shared with the global team, so the project remained consistent. I worked with wonderful people who were very dedicated to making this happen. If you want to know more about the project, click here. It was incredible from start to finish. <3
We counted on the help of other teams and partners, in order to get all deliverables made on time. It was important to make sure the concept was translated carefully, because in addition to each country having its language, they also have other customs, cultures and so on. Each decision and test was shared with the global team, so the project remained consistent. I worked with wonderful people who were very dedicated to making this happen. If you want to know more about the project, click here. It was incredible from start to finish. <3
We counted on the help of other teams and partners, in order to get all deliverables made on time. It was important to make sure the concept was translated carefully, because in addition to each country having its language, they also have other customs, cultures and so on. Each decision and test was shared with the global team, so the project remained consistent. I worked with wonderful people who were very dedicated to making this happen. If you want to know more about the project, click here. It was incredible from start to finish. <3
We counted on the help of other teams and partners, in order to get all deliverables made on time. It was important to make sure the concept was translated carefully, because in addition to each country having its language, they also have other customs, cultures and so on. Each decision and test was shared with the global team, so the project remained consistent. I worked with wonderful people who were very dedicated to making this happen. If you want to know more about the project, click here. It was incredible from start to finish. <3
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